target audience

As a group we each did one questionare covering the three genres we could make our film about. My questionare was about rom coms. I found That girls prefered rom coms rather than boys and generally people prefered rom coms that had more comedic elements.

When we feedback as a group we found that horror was universally more enjoyed by our audience. In particular we found that they prefered a female protagonist and that they enjoyed psychological horrors and gory horrors.

To make a gory horror look genuine and scary you need a large budget to pay for prostetics and special effects. We did have this budget so we decided to make a psychological horror with a female protagonist.

We also discovered that our audience prefers horrors that are set within a house hold and that have a monster figure. We encorporated these elements into our film with a twist as the house hold is in a rural environment. Continuing with the rural environment we decided to have the monster figure as a scarecrow.